Porsche Leipzig is a part of society. For this reason, the company commits to a wide range of social, sporting and cultural activities that emphasise not only the roots of the site, but also the city itself and the wider state of Saxony. In particular, Porsche sees itself committed to the citizens of Leipzig. An overview of the various activities, from youth support to open-air concerts:
Sport: ‘Turbo for talent’
As one of the sportiest car brands in the world, Porsche builds a bridge from professional sport to everyday life. The company focuses its commitment to youth development at grass-roots level under the motto ‘Turbo for talent’. This is seen at Leipzig in Porsche’s cooperation with RB Leipzig. Porsche allows children of local and regional institutions and organisations the experience to join the professionals on the pitch at Bundesliga home games as a match day mascot. The company also supports underprivileged children. They get the opportunity to participate in the RB Leipzig football school free of charge. The ‘Leipziger Viertelfinale’ have already been established. The youth tournament for football-loving children from the region aims to attract young people away from their screens back to the football field and encourage them to take part in sports. In 2015, 63 teams of boys and girls from Leipzig in the U11 and U14 age categories charged towards the goals. The ‘Porsche Talent Team’ award is presented for performance and team spirit, winning the best young team the ‘Red Bull’. Porsche is involved in the talent scouting days on the training ground, with a sporty assault course and hands-on activities, such as a Cayenne target-practice goal wall built by the trainees of Porsche Leipzig GmbH.
Culture: A part of society
Classical music is at the centre of cultural commitment in Leipzig. Dr. Ing. h.c. F. Porsche AG has been Global Partner of the Gewandhaus Leipzig and the Gewandhaus Orchestra since the 2011/2012 season. Among other things, this partnership makes tours and concerts possible. Citizens and visitors to the city also benefit from this – the ‘Klassik airleben’ concert series was revived in 2014 thanks to Porsche as the main sponsor. More than 50,000 visitors enjoyed two open-air musical evenings last year with free admission. Porsche also became a fixture of the city’s social scene through its commitment as presenter of the Leipzig Opera Ball. The proceeds of the traditional Opera Ball tombola go towards the ‘Leipzig helps children’ foundation. Not least, Porsche is actively involved in the preservation of the cityscape and cultural heritage, such as the renovation of the Mende Fountain and the restoration of the Ladegast Organ in the St Nicholas Church in Leipzig. Since 2014, Porsche has also been supporting the restoration and installation of the epitaphs in the New Paulinum at Leipzig University to the amount of €180,000.
Social: Helping where help is most needed
The fundamental idea of social commitment is to support the most vulnerable. The traditional Porsche Leipzig Charity Football Tournament will be held for the eleventh time on 25 September this year. Teams from different local companies come together to compete against each other in support of a good cause. Last year, the proceeds of the tournament were donated to three charitable associations: Straßenkinder e.V., Siddhartha – Help for Nepal e.V. and the Drug Help Centre e.V.
Education and Science: Generating enthusiasm
Enthusiasm for technology – put into practice: That is Porsche’s goal in its support of schools and universities. The sports car manufacturer wants to get students interested in engineering professions with the Porsche student workshop in the VDI GaraGe in Leipzig. Young people aged between 12 and 18 are taught technical skills in the VDI GaraGe Leipzig, the Technology Centre of the Association of German Engineers. Porsche has been supporting the project financially and providing the GaraGe with technical equipment for 14 years. Since 2015, Porsche has been promoting ‘technology worlds’ at the VDI GaraGe, an area which encourages students to experiment. Around 87,000 young people visit the training workshop each year. As part of its cooperation with the University of Leipzig, Porsche supports research and teaching projects. The company has been sponsoring the Chair of Strategic Management and Family Business at the Leipzig Graduate School of Management for three years.